Search
Search results
-
Cultivating Diversity
... “We’re at a time in the world where there needs to be diversity everywhere, particularly in healthcare,” Robertson says. ... That just doesn’t seem right. Something’s wrong with our marketing or with how we’re educating the public.” And so Robertson, ...
-
Thailand Reclaims Its Ancient Medicinal Roots
... Of the many Asian modalities that have been passed from East to West, Thailand’s traditional medicine and massage are among the more ... from West to East. Western approaches to both medicine and marketing are beginning to influence how Thai massage and medicine are ...
-
The World of Spa
... about growth. So before I delve into spa trends, I’d like to give you a brief overview of the industry. Ten years ago, the U.S. spa ... not only in the present day, but well into the future. Marketing to this age group is a viable method of building long-term clientele ...
-
The Mind-Body Spa Experience
... with the definition of “spa,” the market continues to expand, explore, and test the boundaries of consumer expectations and ... and spa consultant, with expertise in cosmetology and marketing, living in Fort Collins, Colo. Minton is founder of The Spa ... organization that awards scholarships to underprivileged men and women. Contact Minton at melinda@mintonweb.com . ...
-
Fragrant Synergy
... forms of natural healthcare for its chameleon-like ability to adapt to a wide range of contexts. It flourishes as a research-based branch ... massage, as a vital component of natural skin care, and as a marketing device for the cosmetics industry. No other natural therapy is so ...
-
Baby on Board
... I had become a regular at my neighborhood nail salon just to take advantage of the leg rubs that came free with all pedicures. I also ... yes and no. Ideally, all brands would be honest in their marketing claims and free of questionable ingredients. Unfortunately, since ...
-
The Evolution of an MT
... circle, and a nervous husband pours water from a teakettle to rewarm the pool’s contents. I am not outdoors under the sun, on a lawn ... in vitro fertilization. I began to write the text for my marketing materials, to search for a business name, and to put together a ...
-
Relieving Postoperative Pain
... and body temperature. Recognizing the patient’s right to effective pain management, the JCAHO issued a mandate, beginning Jan. 1, ... wouldn’t implement something like this unless there’s a marketing advantage,” Hinshaw says. “We’re gathering enough data where we ...