Consumer research shows Americans who have tried massage have overwhelmingly positive
feelings about their experience. Since the 1980s, the profession has seen dramatic growth
in the acceptance and use of massage, increasingly across age, gender, economic and ethnic
boundaries. Massage therapy is the leading service requested in spas and one of most-used
forms of alternative/complementary medicine in the United States ABMP estimates there are as many as
250 modalities in massage, bodywork and somatic therapies.
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