This technique entails specific kneading, rubbing, and/or squeezing strokes applied to the soft tissue of the breast to increase lymph and blood flow. As poor circulation to this area can produce uncomfortable symptoms, and breast scarring caused by surgery and/or trauma can cause painful syndromes and obstruct blood and lymph flow, breast wellness becomes increasingly important. The practice of breast massage should be in conjunction with (and not a substitute for) regular self-breast exams. If a lump is found in the breast, the area should not be massaged until a physician is consulted.