We often think about weatherproofing or fireproofing assets like our homes and businesses in case of some unforeseen catastrophe, but most of us generally don’t think about recession-proofing. While recessions are difficult to pinpoint or predict, it’s important to prepare our business now for the economic uncertainties ahead.

According to spa consultant Douglas Preston, president of Preston, Inc., the spa industry has experienced three recessions in the last 24 years, and it now looks as though the industry may be impacted by a fourth.

Consumers may be tempted to trim their wellness budgets when economic times are tough. Yet a recent national consumer survey showed most massage-minded Americans are committed to maintaining the health benefits they experience with massage. It only makes sense. The better you feel, the better job you can do of caring for yourself and your loved ones.